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Pricing monitoring · kestrel · aio · add-ons PLANS // OPEN

Plans for
one site or
five hundred.

Pick a monitoring plan by the number of sites you run. Add Kestrel to win new clients, or take Everything with AIO. Stackable add-on packs cover VRT and high-frequency checks.

See plans Pricing FAQ →
01 — deadwatch · monitoring

Monitoring plans

Every plan includes the full monitoring suite — the tiers differ by how many sites you run, not by features.

Starter
$49 / mo

25 sites. For solo devs and small studios keeping a handful of sites honest.

  • ✓Up to 25 monitored sites
  • ✓Every monitor — uptime, VRT, Web Vitals, SEO, SSL, DNS, security
  • ✓Incidents & notification routing (Email, Slack, Discord, webhook)
  • ✓Teams & scoped client access
Get started
Pro
$149 / mo

100 sites. The working plan for growing agencies and product teams.

  • ✓Up to 100 monitored sites
  • ✓Everything in Starter
  • ✓Full incident lifecycle & routing rules
  • ✓Per-tenant database isolation, your own subdomain
Get started
Business
$399 / mo

500 sites. For large rosters and portfolios that need room to grow.

  • ✓Up to 500 monitored sites
  • ✓Everything in Pro
  • ✓Room for high-volume portfolios
  • ✓Priority support
Get started
AIO · Agency

Everything, in one plan.

DeadWatch at agency scale and the Kestrel lead-gen module together — keep every client site watched while you fill the pipeline. The best value if you run monitoring and outreach side by side.

  • ✓Every DeadWatch monitor, at agency scale
  • ✓Kestrel module included — discovery, scans, outreach, sell & deliver reports Beta
  • ✓Incidents, notification routing, teams & scoped client access
  • ✓Your own instance at your own subdomain, per-tenant isolation
Best value
$999 / mo

App + Kestrel, one bill.

Get Everything Talk to us
03 — kestrel · lead generation

Kestrel plans Beta

Turn prospects into revenue — discover a business, scan their site, generate outreach, and sell an honest report. Add it standalone, or get it inside AIO.

Beta
Kestrel is in active beta. The discovery, scan, outreach, checkout, delivery and booking flows run end to end; we're still hardening them with early users, so some Kestrel plans are onboarded by conversation. See how Kestrel works →
Kestrel Starter Beta
$99 / mo

Get the lead-gen engine: discovery, grounded scans, AI outreach copy, and sellable reports.

  • ✓Places / keyless prospect discovery
  • ✓Grounded website audit — security, SEO, speed, deliverability
  • ✓AI outreach copy generation
  • ✓Sell reports via Stripe, auto-deliver the branded PDF
Get started
Kestrel Pro Beta
$149 / mo

More volume and the booking module — everything in Starter, tuned for higher throughput.

  • ✓Everything in Kestrel Starter
  • ✓Higher discovery & scan volume
  • ✓Booking module — Calendly-style scheduling
  • ✓Follow-up coupons & pipeline tracking
Contact us

Onboarded by conversation during beta

04 — add-on packs · stackable

Stack more where you need it.

Packs stack on any monitoring plan and on each other — buy as many as a site needs. Add them from your account.

VRT Pack

More visual-regression coverage

Add weighted-zone visual regression to more sites. Stack packs to cover as many as you like.

$19
10 sites
$39
25 sites
$69
50 sites
Add from your account
High-Frequency Pack

Tighter check intervals

Run your most critical sites on faster intervals for quicker detection. Stackable across sites.

$29
10 sites
$59
25 sites
$99
50 sites
Add from your account
05 — pricing faq

Plans, add-ons, billing.

How do I pick a plan?

By how many sites you monitor. Starter covers 25 sites at $49/mo, Pro covers 100 at $149/mo, and Business covers 500 at $399/mo. Every plan includes the full monitoring suite — the tiers differ by capacity, not by features. If you also want the Kestrel lead-gen module, AIO bundles both.

What's the difference between DeadWatch and Kestrel plans?

DeadWatch plans (Starter, Pro, Business) are the monitoring product — the watch over sites you already run. Kestrel plans are the lead-generation module — discover prospects, scan their sites, generate outreach, and sell reports. AIO includes both in one plan.

What's in the AIO plan?

Everything: DeadWatch monitoring at agency scale plus the Kestrel module, in a single $999/mo plan. It's the best value when you run monitoring and outreach side by side, instead of paying for a monitoring plan and a Kestrel plan separately.

How do the add-on packs work?

Packs stack on any monitoring plan and on each other. The VRT Pack adds visual-regression coverage — $19 for 10 sites, $39 for 25, $69 for 50. The High-Frequency Pack adds tighter check intervals — $29 for 10 sites, $59 for 25, $99 for 50. Buy as many packs as your sites need and add them from your account.

Is Kestrel generally available?

Kestrel is in active beta. The discovery, scan, outreach, Stripe checkout, PDF delivery and booking flows run end to end, and early users are onboarding now. Some Kestrel plans are set up by conversation while we finish hardening — see how Kestrel works or reach out.

Do you charge per team member?

No. Teams and scoped client access are included in every plan — no per-seat fees layered on top.

Do I host DeadWatch, or do you?

We do. Each account runs on its own instance at its own subdomain, with per-tenant database isolation — your data is never mixed with another tenant's. Self-hosting is possible in principle if that's a hard requirement; talk to us. The full FAQ covers data and offboarding.

Read the full FAQ →

06 — stand the watch

Bring your sites.
See what it catches.

Pick a plan by the number of sites you run, point the watch at them, and stop hearing about outages from your customers.

Get started How it works