Kestrel · Grow discover · audit · outreach · sell · book STATUS // HUNTING

Turn any
website into
a sales
conversation.

Cold outreach is easy to ignore. A specific, true report about their site is not. Kestrel discovers the prospect, scans their website against real checks, drafts the outreach copy, and hands you a branded diagnostic they can't argue with — one you can also sell and book a call from.

Get Kestrel How it's grounded →

Kestrel plans from $99/mo, or included in AIO · every finding maps to a real check

app.deadwatch.app/kestrel/report

01 — the money story

Discover → audit → reach out → sell → book.

Kestrel runs the same checks DeadWatch does against a prospect's live site, turns what it finds into a report you can charge for, and hands you the outreach and booking to actually close the deal.

01 · Discover

Find the prospect

Keyless Places-style discovery of local businesses, scored for outreach priority — Tier 1/2/3 by the signals that say they need help.

02 · Audit

Scan their site

~10 upstream collectors plus in-repo probes — security, SEO, speed, email deliverability — graded A–F against real checks.

03 · Reach out

AI outreach copy

Draft outreach that references the actual findings, so the first touch is specific and true — not another ignorable template.

04 · Sell & deliver

Stripe + auto PDF

Sell the report at your price through Stripe under your account; on payment a worker renders and emails the branded PDF.

05 · Book

Booking & follow-up

Book the call with the built-in scheduler, and every sale hands them a single-use coupon for a free re-audit — a built-in reason to come back.

02 — what it looks like

A grounded diagnostic, and a pipeline that tracks itself.

The scan surfaces named, checked findings — not fake urgency. The leads table follows each prospect from scanned to sold to re-audited.

Kestrel scan of baysideauto.com with sub-grades for Security, SEO, Speed and Email deliverability — Bayside Auto Group — overall C+ (72). Security B, SEO C, Speed D, Email C. Each sub-grade opens into named findings.

Kestrel leads table with Bayside Auto Group report sent and paid, Cedar and Oak Realty scanned, Volt Fitness follow-up redeemed — Leads & reports — report sent and paid, scanned-not-sold, and a follow-up redeemed, all in one pipeline.

03 — grounded, not guessed

Why prospects actually trust it.

Every finding is tied to a real check against the site. A signal that couldn't be verified is reported as "not checked" — neutral, never a phantom penalty.

Real collectors

TLS, security headers, DNS, WHOIS, ports, email deliverability (SPF/DKIM/DMARC), performance and CrUX — plus in-repo probes that read the page's own HTML and network behavior.

"Not checked" ≠ a penalty

If CrUX has no field data, that source drops out of the weighted average instead of counting as a failure. The report says "we checked X and here's what we found" — never penalizes for what it couldn't see.

Soft-404 control

Before trusting any 200 as an exposed file, the scan fires control requests to random paths. A catch-all host suppresses all 200-based findings and flags the result inconclusive.

The honest-scan disclaimer — on every report.
This automated diagnostic is a guide to help you reach recognized best-practice benchmarks. Automated checks can't catch everything and aren't a substitute for a manual expert review — verify critical findings before acting on them. The disclaimer isn't fine print; it's the point. It's what separates your report from the "your site has 47 critical errors" spam prospects have learned to ignore.

04 — the report · the sale · the coupon

Branded, sold, delivered — under your name.

◨

Your brand, your asset

Reports render as branded HTML and export to PDF via headless Chromium. The prospect sees your agency, not ours. Saleable audits come in tiers — security summary or detailed, SEO lite / detailed / walkthrough.

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Stripe checkout, your revenue

Checkout runs on Stripe under your own account, with Stripe Connect so the money lands with you. The moment they pay, the report is generated and emailed automatically — the buyer never has to make an account.

◉

The follow-up hook

A real purchase hands them a single-use coupon — 30 days, a free re-audit of the same site. They fix what you found, you re-scan, and you show them the before-and-after — a natural bridge to a retainer.

Note: reports are delivered as PDF email attachments — your email provider must be able to send attachments. Confirm that before your first sale.

05 — fill the pipeline

Send a report
they can't ignore.

Kestrel plans start at $99/mo, or come included in the AIO plan alongside every DeadWatch monitor.

See Kestrel pricing How it works